Manifesto

Phi already existed before being created: it’s the alchemy of dreams, frustrations, journeys and books we read. It’s from Porto, Braga, Ovar, Aveiro and Ourém, it’s from Caldas, Brussels and Lodz, and it’s developed within the streets of the art district.

Entangled with their partners, when they move, it moves, and when it reinvents itself, they come along, by the electric energy of creativity and emotions. We apologize for the Electronics and Quantum Physics concepts, but Phi is that too, a mix of areas and passions, even those that at first sight seem irreconcilable.

Phi is for those who seek creativity as a way of freedom and expression, those who aim to change the world and those who, just like us, can only exist this way.

It’s in the apparent chaos that we find the camouflaged ratio, along with the ideas that drive us. We believe a memorable journey happens when strategic essence and diligence are moved by the love and art seen through design and communication.

We don’t fear the conventional – just like Newton, we know one sees further by standing on the shoulders of giants – but we will defy it with you as to enlarge the reach of our (and your) vision.

We believe in synergies – from Tolstói we take that history isn’t made of “geniuses”, but from a culmination of joint wills – and we believe no one knows everything, even when one knows more than most.

And – may Massimo Vignelli forgive us the paraphrasing – we like to be semantically correct, syntactically consistent and pragmatically understood. We like to be visually strong, intellectually elegant, and above all timeless.

We’re moved by innovation and the adrenaline of reinvention, and we govern ourselves by the golden proportions of empathy, co-creation, and collaboration, where the golden rule is to place people in the center of what we do.


P.S.: Part of this text was written in a laundry, another in the middle of the Atlantic ocean, because creativity works like that, it doesn’t have barriers nor chooses geographic coordinates.