Immersing ourselves in the forefront of innovation is what keeps us brimming with insights and inspiration to try out new experiences and provide value to our clients. That’s why we couldn’t miss the Web Summit event this year.
At Web Summit, we had the chance to explore the cutting edge of technology, gain insights about sustainability, and pursue the trends that will shape the digital landscape in the years to come.
We’ve gathered a few insights regarding social media, content management, and digital marketing for you to keep an eye on the future. Let’s read it all together!
Long-form content vs. Short-form content: Which one should I adapt to my content strategy?
The idea of using only one form of content is no longer viable. While long-form content is seasonal, short-form content is continuous. Developing a strategy where you can incorporate both types is the way to go.
After all, we use long-form content to engage, but short-form content helps retain people’s attention.
A/B testing is a good practice you should keep an eye on. It will help you discover which kind of content your audience engages with.
Consistency, authenticity, and delivering value are what your customer is looking for
It seems that we love clichés, right? We know. The truth is… They are true.
Your audience loves you because you’re you. You provide honest feedback, tell your own stories, and people love honesty. You provide them value. However, as our attention span is decreasing due to the way the digital world is evolving, consistency is key to retaining people’s attention.
Personalization: the way to go to reach more clients
Nowadays, we live by a self-expression motto. We love to show off what we are, what we have, and what we do. And we love things that are made for us. Personalization is not only about making our clients feel special. It is about knowing them and providing them with what they look for and want. A quote that got imprinted in our minds during the sessions: “Don’t be everything for everyone but everything for your audience.”
Build a community to stay relevant
People love to share and be part of something. A community is no longer something that people create just when they like a movie or a series. It became the reference point where brands should focus nowadays. A community will help you get to know your audience, understand what they are looking for, and understand how you can improve your company and your services. Even better: because they like your products, they will be your best promoters. Value your fans and use your community to connect.
Influencer marketing: small content creators or the established ones?
Something that we have been recognizing and, at Web Summit, we had the chance to confirm is that the answer is: both. While established content creators have a huge audience and you can reach more people that can see purchasing from you as a possibility, small content creators can transmit an honest opinion. Also, if you have been paying attention to the digital world, we have been experiencing a decentralization of communities for both kinds of influencers. This way, working with both types of content creators will help you stand out from the competition and connect in different ways with your possible audience.
Networking is crucial
Networking is a process that goes beyond simple socializing. It is an active investment in your brand’s growth, providing multiple benefits, such as fostering collaborations that can lead to new projects and business opportunities; gaining knowledge and access to valuable resources through a robust network. It will help you stay informed about industry trends for you to adapt and stay competitive.
In the ever-evolving landscape of innovation, attending to the Web Summit has been illuminating when it comes to uncover key takeaways that will shape the future of social media, content management and digital marketing.
Armed with these insights, let’s not merely adapt but innovate. Let’s build authentic connections and embrace personalization to build a better and empathetic future.
The journey continues and the possibilities are endless.