A structured approach to sustainability communication
Turning carbon data into business insights
D-Carbonize is a start-up founded in 2021. It helps companies measure, manage, and reduce their carbon footprint, and turn data into a decision-making tool integrated in business strategy.
Through its carbon accounting software, D-Carbonize gives organisations a clear view of their environmental impact. This enables more informed choices, better control, and a structured path toward more responsible operations.
Transforming the sensitive topic of corporate sustainability into something practical and actionable, helping businesses see it as a catalyst for growth rather than a compliance burden. Simultaneously, build trust and strengthen the brand's credibility in sustainability.
Building trust and credibility
Build trust and strengthen credibility by sharing insights on best practices, client outcomes, and climate-related regulations, with clear and coherent communication.
Sustained visibility with decision-makers
Expand brand awareness among business decision-makers, while keeping it top of mind when companies look for solutions to measure and reduce their carbon footprint.
Strengthening visual consistency on LinkedIn
Develop a distinctive visual identity that stands out on LinkedIn while adhering to brand guidelines, strengthening brand consistency, and enhancing engagement
A strategic approach to sustainability communication
The social media we worked with was LinkedIn, chosen to align with the brand's goals and target audience.
After a detailed analysis of competitors' social media and the brand's needs, we defined a set of content pillars. Each pillar had a specific theme, a defined posting frequency, and a visual identity aligned with the brand guidelines, ensuring recognition and a consistent brand narrative.
The content pillars covered the following themes
Projects and case studies
Provide social proof, showing concrete results and real impact
Educational content
Demonstrate expertise in carbon accounting and sustainability, while informing the audience
Industry updates
Keep the brand relevant and reinforce its authority in the sector, while providing valuable insights to the audience
Behind the scenes
Humanize the brand by showing the company culture and values
Timely content
Link carbon accounting to everyday events, making the topic more approachable
Product-focused content
Highlight features and benefits, reinforcing the brand’s position in the market
In addition to these pillars, the strategy allowed flexibility to share brand news, enabling agile responses to events or other relevant updates.
With D-Carbonize’s deep technical knowledge and insight into business priorities, a content calendar was developed with themes considered most relevant for communication. Based on this understanding, our team created the publications, ensuring coherence, quality, and alignment with the brand’s strategic objectives.
All content was supported by a strategic selection of hashtags, chosen to maximize reach among potential partners. The selection considered posting frequency, content relevance, and the influence of accounts using those hashtags, ensuring targeted and effective distribution.
The strategy was built on key principles to ensure consistency and impact
Regularity and consistency
A continuous presence in the audience’s feed, reinforcing the brand as a reliable reference
Purpose alignment
Every action communicates the brand’s purpose (sustainability, positive impact, social responsibility), ensuring authentic and coherent messaging
Measurement and optimization
Continuous performance monitoring, adjusting the strategy based on metrics to maximize results.
This structured approach enabled the brand to build a strong and distinctive presence on LinkedIn, combining valuable information, humanization, consistency, and credibility in sustainability and carbon accounting.
Reaching new audiences
The audience grew by more than 100%
Increased visibility
Average account reach grew more than 20-fold, raising brand awareness and conversion opportunities
More engaged audience and stronger trust
Interactions increased fivefold, reflecting genuine interest and confidence in the communication
Cohesive brand identity
A unified visual and brand system across all content, reinforcing professionalism and credibility
5.0
We started to work with Phi Creative when we were a team of 3 people.
They helped us from the very beginning, working with us to build of our brand, find our identity, create a website and develop the UI design of our software. I really appreciate their direct and open communication as well as their quick response to every challenges. Along this time we created a good synergy. That's why, after a great journey so far, along which our team have grown to more than 10 people, we still count on them for jobs that require a sharp design and flawless communication.